Before you make your first reel
Practical answers about footage, posting and what ReelTempo does for your business.
What is ReelTempo?
ReelTempo turns a business's own phone footage into finished Instagram and Facebook reels, with words on screen and a caption. The owner reviews every reel and decides what goes out.
Who is it for?
Businesses with something worth showing and little time to edit: bars and restaurants, bands, and tour operators such as kayak tours, among others. If people visit you, watch you or book you, your footage can show them what that's like.
What are the reels for?
Keeping your business in view. Each reel helps more people see and follow you, gives new customers a reason to try you, and reminds regulars to come back. A reel is about your business as a whole, never a single night or date, so it stays useful for weeks.
What do I need to get started?
An email address, your business's name and some footage you're allowed to use. Your website or Instagram profile can help with setup, but you can start without them.
How much footage should I upload?
Start with a handful of clear clips showing different sides of your business: a close-up of what you do, the people, and a wide shot of the place. Variety and clarity matter more than filming everything.
Does the footage need to look professional?
No. Phone footage is fine. Keep the camera steady, use enough light and make the action easy to see. Very dark, blurred or shaky footage gives ReelTempo less to work with.
Can I change the words?
Yes. Review the words on screen and the caption, check the details, and change anything before you post.
Does it post to my accounts for me?
Not without you. On Starter you download the reel and post it with its caption yourself. On Studio you can post an approved reel with one button. Either way, nothing goes out until you've approved it.
How does a reel end?
With the ask you write, in your own words: follow us, come and visit, or book on our website. ReelTempo puts it on the last card and at the end of the caption.
Does ReelTempo take bookings or collect customer details?
No. Bookings happen on your own website or booking system, the way they do now. ReelTempo does not collect anyone's details and is not a booking system or a customer list.
What about permission to film people?
Only upload and post footage you have the rights and permission to use. Make sure the people who film for your business know which footage can be used for marketing. ReelTempo does not replace that check.
What about music?
Music rules depend on the track, the platform and whether the post is organic or a paid ad. Follow the platform's guidance for your intended use. Music playing in your venue or at a gig is not automatically cleared for marketing.
Does ReelTempo generate people or scenes?
No. Every reel is made from the footage you upload. It shows your business as it really is.
How will I know if it's working?
Once your accounts are connected, ReelTempo shows the plays and reach of your reels and how your follower count is moving. Those are the measures that matter here: how many people see your business and how many follow it.
Will posting regularly guarantee more customers?
No. Regular reels give more people the chance to find and remember your business. What happens next also depends on your offer, your location and your audience. ReelTempo does not promise a number of views, followers, customers or bookings.
Do I need paid ads?
No. Start with ordinary posts. Paid advertising is optional, comes with its own budget, and is part of the Growth plan when it opens.
Who owns my footage?
Your footage and the reels made from it remain yours. Read the Privacy Policy and Terms for how ReelTempo handles uploaded material and what happens when you close your account.
What does it cost?
From A$29 per business per month in Australian dollars, or US$19 in US dollars. There are three plans. It is free to try with no credit card required. Advertising spend, if you choose to run ads, is separate.